Monday, 7 March 2011
Eyecandy Monday - the Ramotaur
While I was in Chamonix I spotted these posters for Icebreaker, which is apparently a New Zealand brand of winter sports clothing for people who get way obsessed with provenance and labels. If you buy one of their garments you can put the label number (the "baaacode") into their search engine and it will locate the actual Merino sheep who gave up its wool for you, or something. And they have a blog and an evolving corporate mission and stuff. It's all very earnest.
I dunno. I just liked their Ramotaur mascot, and will joyfully add him to my Beasty Boys collection :-)