This is interesting: Ellora's Cave have opened a new line in romance novels - aimed at male readers. How about that?
Of course, men have been covertly sneaking reads of female-oriented romance books since the beginning of fiction (and quite a few have written for the genre), but I'd be very interested to see if it's viable way of marketing. Will men own up to buying romances? I can't begin to guess what the covers will look like, for a start!
Full details are here, but there are two statements in the guidelines that raised my eyebrows. Authors apparently need to change the standard style to concentrate on:
- More of what men want or need from women: sex, love, acceptance, admiration, dirty talk; less of what they don't need (judgment, drama, expectation of anticipating woman's needs).
- Remember that sex is largely visual and verbal for men (for women, it is mainly mental and emotional).