While I was in Chamonix I spotted these posters for Icebreaker, which is apparently a New Zealand brand of winter sports clothing for people who get way obsessed with provenance and labels. If you buy one of their garments you can put the label number (the "baaacode") into their search engine and it will locate the actual Merino sheep who gave up its wool for you, or something. And they have a blog and an evolving corporate mission and stuff. It's all very earnest.
I dunno. I just liked their Ramotaur mascot, and will joyfully add him to my Beasty Boys collection :-)
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If you buy one of their garments you can put the label number (the "baaacode") into their search engine and it will locate the actual Merino sheep who gave up its wool for you, or something.
Holy cow—I mean sheep—that sounds almost like a sheep/wool metaphor I invented about marketers the other day... only in this case it's reality!
"Why shouldn't truth be stranger than fiction? Fiction, after all, has to make sense."
Mark Twain, I think.
Have stopped counting the number of bloody Icebreakers I've accidentally shrunk in the wash. Suspect The Alpha Adventurer is keeping very close count though, with a view to one day exacting his dastardly revenge.
Ah! Pure wool + hot water = small square of felt...
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